Mastering Personal Branding for Entrepreneurial Success with Janine Coney | EP274

Discover the power of personal branding with the insightful Janine Coney, a personal brand strategist and business coach, as she unravels the secrets behind building a strong personal brand. Janine shares her expertise on why personal branding is crucial for female entrepreneurs and leaders, emphasizing how it can enhance visibility and impact. Learn how to distinguish between personal and business brands and why aligning your personal values with your business identity is essential in service-based industries. Our conversation delves into the nuances of becoming the face of your brand and how to ensure that authenticity shines through.

We'll also tackle the unique challenges women face in business visibility, touching upon the hesitations surrounding strong language and the impact on female-led business marketing. Janine shares strategies to overcome these barriers, emphasizing the importance of confidently putting oneself out there. The episode concludes with motivational insights from Mel Robbins, focusing on the discipline required to achieve goals. Dive into the conversation for inspiring takeaways and practical tips to elevate your personal and business branding efforts.

Janine Coney Instagram
Janine Coney Website
Janine's podcast episode with me

14 Day Visibility Accelerator 

Mel Robbins Dr K episode 

The 5 Power Pillars of Podcasting 12th Dec 1pm UK register here > BOOK

www.donnaeade.com

Buzzsprout - Your go to Podcast Host!
Start for FREE

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Chapters

• 0:00 Personal Brand vs Business Brand
• 11:42 Color Alignment in Branding Harmony
• 17:04 The Importance of Brand Alignment
• 24:40 Women's Visibility in Business Branding
• 34:28 Motivation and Discipline in Goal Setting
• 39:04 Social Media Branding Collaboration

Transcript

Donna Eade: 0:30

You're listening to the Mindset in Action podcast, the place to be to grow and streamline your business. I'm your host, donna Eade. Let's jump into the show. Welcome back to the podcast. Everybody so glad to have you here today and glad to have with me a guest. You know how much I love my guests. Welcome, janine, to the podcast. Hello, hello, it is so good to have you here. We have been chatting quite a bit this week because yesterday we recorded an episode on Janine's podcast and I meant to ask you, before we hit record, when that one's coming out. Actually.

Janine Coney: 1:08

It won't be long.

Donna Eade: 1:09

Actually, it'll be within the next few days. Okay, so I will be sending this. It will be linked to the show notes because this one's not going out until October. So we will have done a fantastic episode on Janine's podcast that you can go and listen to. So do check the show notes out for that one. We had a great conversation all about podcasting and microphones and how to get them working, so it runs really nicely with this one because Janine's got a completely different setup today based on that conversation that we had.

Donna Eade: 1:42

So that's really good. It's improvements all round. Um, but, yeah, only because her microphone's been playing up. I just had difficulties this morning, but we are there, we are with it. So, um, we're going to crack on. Janine, introduce yourself to my listeners. Let them know a little bit about who you are and what it is that you do.

Janine Coney: 2:00

Hello there everybody. It's lovely to be here. Thank you for having me. My name is Janine Coney and I am a personal brand strategist, marketing and business coach, and what I do and what sums it up the best is literally just by saying I empower female founders and leaders to get visible and build unforgettable personal brands and businesses. I like to say I take people from feeling unseen to unstoppable in what they do.

Donna Eade: 2:27

I love that. I love that, and we've been talking a lot about visibility on the podcast of late. We had an episode with Viv talking about the mindset around visibility. We talked about podcasting and visibility. So we've been talking a lot about visibility this last month or so. So it's a really important part of our business and I think often we shy away from it.

Donna Eade: 2:52

And so that's what I wanted to dive in with you today about, because oftentimes especially my listeners they tend to be, on the whole, solo entrepreneurs, and I think when you have a business where you're a solo entrepreneur, really the crux of it is that people are buying you. So you hear it a lot people buy people and, yes, to a degree that is true. You hear it a lot people buy people and, yes, to a degree that is true. But it is more true, I believe in small businesses, In big businesses.

Donna Eade: 3:20

You know, I don't know who runs Coca-Cola. I don't know who the head of Green King is. I don't know who you know. Well, I've listened to the story about how McDonald's started, but I don't think he's involved anymore. So you know, we don't know these big companies very personally. So, when it comes to small businesses, for some reason there is this need to kind of get to know the person behind the business for somebody before they buy, and that's where your personal brand comes in. So, Janine, can you set us up first with the difference between what a personal brand is versus what your business brand is, because I think sometimes they can be two different things. You can get these speakers that are like person personal brands and they just basically they're selling themselves, but a business is about selling a product or service. So how do the brand things?

Janine Coney: 4:09

work, okay. Well, a business, yeah, okay, let me sort of separate, separate it really easy for you. Your personal brand is obviously, as it says on the tin it's about you, it's about your values, your personality, what you bring to the business and if somebody, if you are, and you're talking here and the main audience who we're probably talking to today are solo entrepreneurs, female founders who work on their own, if people are buying from you and you offer a service, you have a personal brand. I'm not going to go too down, far down, the route of absolutely everybody has a personal brand, because then we're just opening up such a massive, massive conversation, but every single person has a personal brand.

Janine Coney: 4:49

However, when you have a business, and it is, and you are selling a service, people are literally buying from you. So, if you have a business and you are selling a service, people are literally buying from you. So, if you're a consultant I won't go into all the different areas that my mind can think of there or a coach, they are buying into you, so that you are your brand. Now, the difference is then is, obviously, if you have a personal brand, you're still going to have a business brand as well is, obviously, if you have a personal brand, you're still going to have a business brand as well, but your business brand is going to be made up of you know like people automatically think of your font and your logo and the colors that you use.

Janine Coney: 5:23

But you might have a business brand and you might have a partnership or two or three people who work in it, and then that also might scale and grow, and then obviously, you might actually want to scale and grow your business to sell it on to somebody else.

Janine Coney: 5:36

So then you might want to be building a brand that could be sold on, but you, as part of you yourself, are not going to be part of that particular brand that gets sold on. So, without going too deep on it, your personal brand is who you are. It it's how you show up, it's your values, your personality, your expertise, what makes you unique and what makes you connect with people, because, as you've quite rightly said, people buy from people. However, you will still have a business brand, but your personal brand moves with you wherever you go. So you might be one year you could be a coach and two years later you might have evolved into something else. And your personal brand moves and evolves with you, whereas a business brand obviously if you change businesses, that brand is ultimately probably going to change.

Donna Eade: 6:29

Hopefully that explains it? Yeah, no, it does. It makes perfect sense and I like this future thinking of selling your business later down the road and how we need to kind of prepare for that. So having your brand versus it just being your personal brand is a really good idea to protect that.

Janine Coney: 6:47

But if you start, you know you grow and you start employing other people. You still have your personal brand, but then you have a business brand employing other people. You still have your personal brand, but then you have a business brand and your business brand then has those values that those people come into the business. As we all know, most people have worked for other businesses before they started their own. Um gone, you know, obviously started their own business. As such, we've worked in the corporate world and you know that you'll go in and you'll have an inductions and an induction and you will be told what their mission and what the company's vision is and what the company values are and effectively, you are meant to kind of toe the line on those values effectively.

Donna Eade: 7:26

So yeah, yeah, and that's interesting. I think I'm thinking of examples like real life, examples that I can give my listeners. And Amy Porterfield is one that strikes me straight away because she was on her own for a very long time. She's been in business like 15 years now or something. She had a right hand woman in Chloe for a long, long time and now she's got a team of you know 20, 25 people that work for her and her brand hasn't really changed like the values that. It's the core thing.

Donna Eade: 8:00

She was a personal brand. She was selling herself in the beginning and now she has a big team around her, but those values have stayed the same. The core of her business is the same. So if she was to sell it, she's still selling that, but it's kind of. It was her personal brand first and then it morphed into you know. Now we're going to follow this through in the business and I'm sure there were tweaks and stuff behind the scenes. And if we saw her corporate values as they're written now versus you know what she sort of ran with in the beginning, I'm sure there'll be differences but it is in essence. She still runs through the business, she is still the face of the business, but there is the potential for her to be able to sell it at the end of the day, because she has a team and yeah work without her and you know, before going too deeply into like selling it, selling your business, um, because I don't think, when you start out, you're not, obviously not thinking down that

Janine Coney: 8:54

road. Some people just you know they're quite happy working on their own in their business and they're not looking to scale and grow it. But you know, statistics show that people actually obviously connect with people better and consumers they like to buy from people that they see at the helm of the company, you know. So you having your own personal brand is actually going to help your business overall and people will connect. If you look at business brands with just a logo and nobody really featuring on it other than maybe products and services, it will not have the interaction as a personal brand with. I work with clients who have personal brands and they have a business brand and they all get more interaction on their personal accounts than they do on the business account. It's just the way we are as humans and that's why it's really important to build that personal brand.

Donna Eade: 9:53

Absolutely, absolutely. Now, something that you sort of touched on in the beginning there and I want to come back to it because it is the thing that most people think and it's when we talk about brands as being the fonts, the logo, the colors that we're using, and most of us, that's where we kind of start with building our business brand. So we sit there and we're like okay, I'm going to start a business, I need a logo, I need some fonts, I need some colors and they're picked and they're not really picked with any kind of strategy behind them at all.

Donna Eade: 10:22

They're just like that's my favorite color at the moment. So I'll work off of that. Maybe. Maybe I get funky and I put it into a color wheel board. That will create a mood board for me of colors that I can use and that will be my brand um, but most of my listeners are probably in the stage where they've already got their business brand in some fashion.

Donna Eade: 10:44

Now if they're not looking to change that, um, one of my things is I see people that have their brand colors kind of sorted and and I think you know I would hazard a guess that um on your brand palette is red yes, because I've seen you dressed in red and it's like a very impactful color. And Marie Louise, who is a graphic designer that I've had on the show before and worked with um her. She has a very sort of a tealy green colour that is part of her logo and she wears that a lot. In fact, her glasses, frames match her brand colours. What would you say to people who have picked these brand colors and they look at them and then say I wouldn't be seen dead wearing that color. It's not my color, because you've also done personal colors branding, like things like that, and we know that there are colors that suit us better than others. And what if your brand colors don't suit you?

Janine Coney: 11:46

OK, there's some things to unpick here. First of all, yes, let's go back to the beginning. When you um, when you're launching your business, you will probably look around you, and we talked about this you'll hear in the episode that I'm um going to put out from donna and I. We talked about the use of color and and, actually, uh, picking colors when you start out in your business, and sometimes you can pick a colour because it's on trend or you've seen other people using it, and you just dial into it, and then what happens is six months or a year down the line, you're kind of going. This just isn't working for me, so my number one tip would be think about that at the early stages.

Janine Coney: 12:29

However, if you've already decided and you've already committed to this and it's in there and you like it, the great news is is I never say to anybody that you need to be dressing in your brand colours. They're always complementary colours and there are always complementary neutrals that can be worn as well to. You know, align with the colours that you've chosen in your brand. And when I work on brand shoots with my clients because that's something I do then I won't say to them you need to come in all of your brand colours. We will try and bring that in now. You can bring those brand colours in in flowers. You can bring them in in accessories that you use. You could bring it in, you know.

Donna Eade: 13:14

The stationery.

Janine Coney: 13:15

Exactly. I was just going to say the stationery that you have. I'm kind of over people withholding mugs and things like that in brand photo shoots and things. You know, some things are just getting a little bit cheesy now. So I'm all for people wearing some form of brand colour if it's right for them. However, there are different tones and shades of colours that you would be able to wear that were going to complement your brand colour. If I was being really controversial, I would say colour. If I was being really controversial, I would say and you really don't like your colours, I would say you've not aligned your brand to who you are. If you've then picked colours that you're going, I don't really like those colours and you wouldn't see me wearing them ever, and I know you might listen to that and go. What do you mean? Pick didn't pick a color because I wouldn't like to wear it.

Janine Coney: 14:08

But generally, my point here is you're attracted to things that you like yeah the best colors that I tend to find when I'm working with people on an image consulting basis, of colors that people look really great in is usually ones that actually they kind of know they're the ones that people have said to them you look amazing in that and time and time of know they're the ones that people have said to them you look amazing in that and time and time again, and they're the colors that you tend to you know um be attracted to, you know I. I thought I would find it very strange that somebody had picked colors that they absolutely disliked wearing, because I can guarantee you I've had people sit in front of me and say to me there's no way I would wear that. It reminds me of when I was at school or when I was whatever.

Janine Coney: 14:56

So I can't see why they would then have chosen that to be part of their brand yeah, yeah, makes sense, but you do not need to dress in your brand colors you can complement and there are so many ways you can do that and if you have a photo shoot, then a great photographer or when you work with somebody who is going to help you build that brand, they will be talking that through with you and making sure that you build the wardrobe around that for your photo shoot yeah, yeah, that's a good point and I have to say I'm very sad to hear about the uh, the teacup thing, because I, I love my teacups.

Donna Eade: 15:34

Um, it's part of me and I think there is the difference. People that do it just because you know. Oh, it's a good way of getting my brand color in, I'll hold it. I'll hold a blue cup because I don't want to wear it or whatever. It's a bit different to me, who has always got a teacup in her well, there's a.

Janine Coney: 15:49

There's a relevance there again. Isn't there exactly? There's an alignment part of my personality, getting a little bit done. You know, see that, you know, there's only, obviously, obviously, a certain amount of shots anybody can take. We can't magically, um, change everything. From that point of view, there's only a certain amount of things you can do at a desk, but, um, yeah, it's the go-to shot, isn't it that you see, for everybody with a mug in the hand, yeah, yeah, it is it, is it?

Donna Eade: 16:13

is oh dear anyway, um. So okay, so we've kind of touched on some of this um within that answer, because we've kind of talked about how we bring in the colors in with our brand. So now let's move on to some tips and tricks that you've got in your arsenal for people who have got an established business brand and they've worked with you on their personal brand. How do we start to merge the two? What are the different things that we can focus on to sort of bring the two together to to create a beautiful harmony in our business?

Janine Coney: 16:49

well again, because you have built your personal brand and your business brand should really align with that, and if if it hasn't, then I would go back to the beginning and have a look at it, especially if you are your brand and you are selling a service to people. The number one thing is obviously the alignment that we've talked about and I'm literally alluding to there as well is making sure that obviously you there is no point you building a brand and let's just go back to colour at the as an analogy at the moment, imagine you built a brand, donna, that was completely opposite to you. So right, just give me an example. Tell me what your brand stands for. What would you like to say?

Donna Eade: 17:33

your brand stands for my brand is professional, but fun and vibrant and modern.

Janine Coney: 17:44

Okay so imagine you were then putting out a brand to people and it it had a completely different tone of voice to you.

Janine Coney: 17:53

You sounded, you know, um, like you were laying in a field of wheat all day long, you know, and you were meditating all morning and that, um, when people worked with you and you did podcasts, it would be very quiet and demure and your branding was very sort of calm and and, and really, what I'm trying to say here is kind of the opposite to what you are.

Janine Coney: 18:23

What would happen then is there's a disconnect and you're going to bring people into your world who aren't connected. But more than that, you're going to bring people into your world, um, and making a bold statement here, we're probably going to be a bit disappointed at that point, because you've built a brand around something that you aren't and that when they come to you and I've seen and I've had people tell me this has happened to them they've bought into someone who, when they go to work with them, isn't the person that they expected it to be. So there's a disappointment and there's a disconnect. So the most important thing you need to do with your personal brand and your business brand is make sure they really are aligned you really it makes sense.

Donna Eade: 19:06

It makes so much sense and and I've seen that with people, how you know, it can be really disappointing and and come on, guys, it's exhausting to be try and be somebody you're not like, to try and fit into this, like, oh well, I want my brand to, to exude this, and so I'm going to do this, but then that's not really me. So it's, it's. It's a waste of your time, it's a waste of their time. It's so, it's, it's. It's a waste of your time, it's a waste of their time. It's, it's, it's just and I hate to say the word because it is another overused word but it's just inauthentic, yeah, and then, and people pick up on that and they'll think, even if they're drawn in a lot of the times, I think there's something not quite right though there's something.

Donna Eade: 19:45

There's just something, and then they'll work it out and it'll be oh, they're not actually the person that they're portraying themselves to be, and then you come across as a liar oh, that's just not good when you get to meet people no, you don't want that going on in your world.

Donna Eade: 20:00

No, not at all, absolutely so what would you say are the things that people need to look at creating to make sure that they've got consistency in their brand? Because you know we've talked about font, logo colours, those are kind of the main things. We talked a little bit about values, but what? What are kind of the things that we need, especially if we're maybe looking to take on a VA or you know that first employee or freelancer. What kind of things should we have like written down somewhere that can say kind of this is who we are and what we do. What kind of things are we looking at there to make sure that it's followed through?

Janine Coney: 20:41

I think it's easy to overlook the basics when you're working on your personal brand in your business. Because what we're talking about here today is building a personal brand for your own business, and one of the first steps I always work on with people A number one is their self-care, because if you don't have the right mindset in place, how are you going to take it forward? But then the second step, and one of the first parts of my own personal brand pyramid, is for people to look at the core values of what they actually believe in in their business. What's really important to them, what difference do they want to make? What makes them stand out against other people? And those are the things that you need to be really super clear on so that when you bring other people in to your business, if that's what you're looking to do, then you're looking to bring a VA in. Because the thing is, if you're going to bring somebody into your business and you're going to be working quite closely with them, they've got to kind of align with you. They need to understand and you kind of have a duty to make them understand your way of working and who you are and what your personality is, and I think that segues nicely into what's so important about personal branding and showing your own personality, and it goes back to what we've just said there about being aligned as well and authentic, because your personality is is a huge part of it. It's not the only part of it.

Janine Coney: 22:02

People think that personal branding is all about your personality and showing off. Actually, it's not. It's about what you do for other people and the expertise that you bring. But you know it's so important for you to make sure that your own personality is shining through um and so that when you're attracting people to your business to apply to work with you, um, so if you are looking for a VA to work with you, you know it's a two-way street, isn't it? It's like everything that they're coming to work for you and you're choosing them, so they're attracted to you, and you're probably going to go out and be attracted to people as well who obviously mirror your values too. So it's really important that you're super clear on that and you're not trying to mirror what somebody else is doing in their business, because that's something I see a lot.

Donna Eade: 22:49

And I hear.

Janine Coney: 22:50

Probably 90% of people, when they start a business, start mirroring what they're doing on what somebody else is.

Janine Coney: 22:58

Not necessarily a competitor and I don't really like the word competitor anyway but they start mirroring or doing what they think somebody else is doing and then they get a year down the line or even six months down the line and they're lost because they've got nothing of themselves in it. And if one of the biggest tips I can give today is you've got to love your business so much, you've got to love what you're offering, whether it's a service or a product I generally work with service-based female founders. But if you don't love what you're selling, if you don't believe in what you're doing, if you don't believe you're the best in what you're doing, how on earth are you going to convince other people to and convince might seem like a strong word there, but effectively you want to connect with people. You want people to feel so excited to work with you, and that's only going to happen if you're excited about what you're doing as well, and that's why doing the foundational work is so important.

Donna Eade: 24:00

It is.

Janine Coney: 24:00

So important and that's why you know your core values. You know your why is so important and that's why you know your core values. You know, um, your why is so important. Um, you know, that's what drives you every single day. Um, you know, and you need to be clear on that. And then you need to be clear on what your story is, what led you to where you are and what you're doing and what makes you different. Why should people choose you over the myriad of other people who are doing exactly the same thing as all of us do in our own niches?

Janine Coney: 24:29

Because, it's you that connects with those people, and that's why your personal brand is so important because they're buying into you.

Donna Eade: 24:36

Amazing, that's so true, that's so true. And I have to go on a little tangent here because, oh, I love a tangent.

Donna Eade: 24:44

I love a tangent, true, and I have to go on a little tangent here because I love a tangent. It's something that I sort of see and it kind of upsets me, and I've just seen a LinkedIn post where somebody that I know has just been to Parliament to celebrate a paper that's been launched on female businesses Can't remember the details of it now, it was only two seconds ago Blame the men of Hawes Brain, but it just kind of had me in this kind of female-led situation and you were just talking about female founders and then you turned around and said if you can't convince other people, and then immediately said that may seem like a strong word, and it's so funny to me how women will see words and put these meanings on them. I can't use that because that's too spammy. I can't use that because that's too pushy and all of these things, because we've got these, these meanings behind them, whereas men don't do that.

Donna Eade: 25:42

If you, if a man was listening to that which I do have men that listen in, hi guys, um, you know he wouldn't have even thought twice about that. It's yeah, if you, if you've got something to sell, then you the. The job is to convince other people that it's worth buying. Yeah, and it's, it's not a bad thing, but immediately we go into this. Oh my gosh.

Donna Eade: 26:01

No, I don't want to convince people, I just want people to magically want what I've got, and I think, that's the thing, because I've just said, hey, hi, I'm here and I don't have to do anything else, they'll just come to me.

Janine Coney: 26:12

I think you're absolutely right and I think it's one of the biggest blocks for people and the biggest block that people have to overcome on the visibility challenge is getting visible Is actually thinking. You know, if you were advising somebody else, if you went into a boardroom of a business and, okay, they had a product on the table and there's a cardboard box with your name on it and, and, and that's the product that they're going to sell. You know there's 100 cardboard boxes with your name and face on them and they said to you now go and sell those. What would you do? How would you go and sell those? You would go out and you would put them on the shelf somewhere. You would go to different places. You would think of a thousand places. If I said that I put your face on a box and it was a product inside it, you would think of a thousand ways of getting visible, of selling that product.

Janine Coney: 27:02

But as soon as you say to somebody it's a person, oh no, I couldn't possibly stand up and say that. I couldn't possibly do that. It's easier just to stay in the safe zone. So this is what I say to people. You know, think of yourself and your services as if you were going into somebody and advising somebody else. Somehow that puts you in a different space. Just suddenly imagine saying in that room no, no, I'm not, we're not going to advertise, we're not going to sell your product, we're just going to leave it sat on the table and if somebody comes by, sees it through the window, then maybe, maybe they'll come and buy it. We'll put a website up. Maybe they'll buy it, because everybody thinks the website, as we know, is like the answer to all your problems and then people put a website up and realize that actually why are the boys?

Janine Coney: 27:46

why is?

Donna Eade: 27:46

why is it not working?

Janine Coney: 27:48

it must be broken because we've put off, because again people aren't getting visible, because they say oh, I can't do that until they've got my website, and then the website goes up. So yeah, visibility. I've got off on a tangent myself there yeah what your question is, but visibility, it's a massive thing. Yeah, yeah, and, like you said, our language, yeah, our language and our visibility.

Donna Eade: 28:12

And it is true, and guys tend to, although I have seen, I've been privy to a situation where I have seen guys that aren't as confident putting themselves out there. So I always like to say, you know, this is not a blanket statement, there are always exceptions to the rule, but generally speaking, generally speaking, men and women behave very differently when it comes to selling. And you know, there are, I know, some fantastic saleswomen out there that are just like absolutely, and I've never dug in with them to sort of say what are? I know some fantastic saleswomen out there that are just like absolutely, and I've never dug in with them to sort of say what are your blocks or anything. So maybe they have had them, but absolutely amazing at selling. And then men that couldn't run away from a camera fast enough.

Janine Coney: 28:59

No, well, I wrote. I must actually dig it out. I wrote a blog years ago about that men actually network differently to women as well.

Donna Eade: 29:06

Yeah.

Janine Coney: 29:07

And if you watch that they do. Men are very bold in a networking group.

Donna Eade: 29:11

I'm going to be careful what I say because who knows who's listening.

Janine Coney: 29:14

But they're very bold in networking situations. They network so differently. Women work on more of a connection basis.

Donna Eade: 29:21

Yes, men are more forthright sales yeah, yeah, yeah, yeah, that is so true, and you see it happen.

Janine Coney: 29:29

You see it happen men will decide say yes, learn about it and do it. Women will doubt themselves as soon as they're asked yeah, whereas the man will just say, yeah, I can do it yeah, yeah, true and that is a completely different tangent, isn't it? Yes okay.

Donna Eade: 29:47

So thank you so much for the input on that. I think it's really important for us to to look at our branding and to review it on a regular basis to make sure that we are aligning those values. You know that it is speaking to our clients who we want to attract, that it is being authentic to who we are and who we want to portray out there, and that we are using it to get visible so that people know where we are and know what we do and want to come and work with us. So thank you so much for that. Um, where can people find you? And um, and, and what do you have to offer us? Have you got anything that we can go and download? I love a download.

Janine Coney: 30:27

Oh, I do, I do, I do. Okay, you will find me mainly on Instagram at Janine Koney, and you'll find me on LinkedIn at Janine Koney. Everything is Janine Koney. My website is Janine Koney because I am my brand. In my website, you will also find free uh, free downloads for you, uh, the most popular um, which actually isn't free, but it is only 29 pounds, and that is my 14 day visibility accelerator and with that you get a video guide and you get 14 days of me coaching you through getting more visible in your business as well. That's amazing. Yeah, I, just when we recorded this in September. The cohort for Unseen to Unstoppable, which is my personal and business brand, mastermind Accelerator, has just started and that's a 12 week program that will be relaunching again in january for the spring intake, and obviously watch out because there are I, I run workshops, events, um, yes, and, and lots of different services, and obviously you can apply to work with me one-to-one in my bi program, the ip program, at any time brilliant.

Donna Eade: 31:42

Okay, I will make sure that all the show notes are in the? Uh, I will make sure that all the links are in the show notes. That's the way around to do it. I'll make sure that all the links are in the show notes for you guys. So make sure that you go over and look at those and, if I remember, and if janine wants to prompt me, um, I will reshare this episode in january, around the time that she's relaunching the program. So if you want to get in on that, um, I'll. It will be a reminder for you if you see this on my socials. So we will do that. Now.

Donna Eade: 32:13

I have a quick fire round that I like to do with all my guests. Janine, if you are up for it and like to just get to know them a little bit better, go on them. So the first question, which, again, my listeners will know this I've said this to somebody before and I still haven't updated my email, guys. Um, there's a question that's not on my email that I like to ask that um isn't on there. So the question is uh, what is the podcast you like to listen to the most?

Janine Coney: 32:40

okay, diary of a ceo. Sorry, I know that's probably everybody says that a lot of people do a little bit hooked on that one lately, I really am. I do. I go through phases with it.

Donna Eade: 32:51

I'm in and out but yeah, generally speaking it's, it's a good one. It's a good one, although I do always tell people I actually like watching that one more than listening yeah, I just. I just like to see the the relationship, I think, because I started watching it before I knew that it was an audio version as well, so I got used to that kind of seeing it the way they set it up. Um, it's not quite as bad as watching two people on zoom, just side by side.

Janine Coney: 33:18

So.

Donna Eade: 33:19

I enjoy that, um, but yes, I do like that one. And then what's the book that's made the biggest impact on your life so far?

Janine Coney: 33:25

OK, there's two actually I think that I've made I was thinking about this. I've really made the biggest impact for me. One is in my early 20s, when I suffered a trigger warning here, guys when I suffered badly with panic attacks, very badly, at a time when nobody understood panic attacks, when you thought that if you had a panic attack you were going to be dragged away and you know I couldn't talk about it at work. I love the fact that now I can talk as openly as I can about this, but it was such a struggle and the book Feel the Fear and Do it Anyway was a game changer, like an emotional game changer in my life. Wow, at that point. So I think, definitely from an impact point of view, in my earlier life it was that one. And secondly, I am a huge Mel Robbins fan, so my other podcast I listen to is Mel Robbins Ditto Mel Robbins fan, so my other podcast I listen to is Mel Robbins ditto.

Janine Coney: 34:28

Um, the high five habit and the um, uh. Author of five second rule. Obviously she is as well, and the five second rule is probably the book that inspired me the most as well when I started my business because of the procrastination that we can all fall into. Yeah, and any fellow procrastinator will understand that, or fellow self-doubter, I should say, because you can talk yourself out of things a hell of a lot. So 5, 4, 3, 2, 1.

Donna Eade: 34:57

Do it.

Janine Coney: 34:57

It's a mantra I use and I talk to my clients a lot about as well.

Donna Eade: 35:01

Yeah, I love that one. I love that book. Read that one myself. And then what's your go-to snack when you're in a hurry.

Janine Coney: 35:07

Oh my god, easy as anything cabbage, chocolate buns the normal ones or the giant ones. Both. I love the giant ones, I love the giant ones.

Donna Eade: 35:18

They are just I tell you what it's the. Here we go a little tangent here. It's the only chocolate that I like. The fact that they change the size of you know how they sometimes do different things that are bigger, or they do things that are smaller. So, like the celebrations are, the small version. I don't like them because the quantity isn't right. But Giant Buttons is the only form of chocolate that isn't the original that I like better than the original. I'm with you.

Janine Coney: 35:48

In fact, don't bring me a small bag, Bring me the large bag. And if you ever want a curry favour with me, just bring Cadbury's chocolate buns. I don't want any sort of, any own brand ones. They've got to be Cadbury's. They've got to be Cadbury's, absolutely.

Donna Eade: 36:02

I'm with you, one hundred percent. Love that. They've got to be cabrioles, got to be cabrioles. Absolutely, I'm with you, 100%, love that. And then, finally, what is your ultimate me time thing to do?

Janine Coney: 36:10

you're gonna know what I'm gonna say here. My me time is the gym and at the moment it's running. I've, at this time of recording, I committed to running 5k a day every day throughout this month. Yeah, so my gym time and my running time, that is my time and I love that, love that I wish I had.

Donna Eade: 36:32

I wish that was my mentality. I really do like I want that to be me, but I just don't enjoy exercise. I just don't enjoy it.

Janine Coney: 36:43

I know that it's means to an end finding the right one, then for you, I listened to a really great episode of um mel robbins podcast.

Donna Eade: 36:52

It was a couple of episodes back, I think she interviewed a guy called dr k can't remember his big long name it was it was too confusing, but she was talking about how september is um like a new year for everybody and that actually we can use it better than new year, because we've only got four months left of the year and most people give up about three months on their um resolutions.

Donna Eade: 37:17

Well, I don't I, that's what I thought. But she said, apparently studied, 3.6 months or something is what most people do and I'm like, okay, carry on with your bad self. But um, if you set goals in september, you're more likely to achieve them by the end of the year than if you say and it makes sense when you think about it if you turn around and said to at the beginning of january, I'm gonna eat healthy this year, that's a whole 12 months that you've got to be good for. But if you say I'm going to eat healthy until the end of the year, like until Christmas, I'm going to be eat healthy, that's much more manageable. And then, once you've built the habit, then you can carry it on. So I liked that idea.

Donna Eade: 37:59

And where was I going with that? I've lost my tangent. It was about motivation. It was about motivation. It was about motivation and she's and the doctor was talking about how we. It's not about motivation, it's about just getting out of your own way and doing the thing, so it doesn't matter. She was talking about getting in her ice pod, that she thought that people that enjoy it just, you know, just waltz out and just get into their ice pod, whereas she's like thinking all the way up to it I don't want to do this, I don't want to do this, I don't want to do this. And he said it's not about what you want to do, it's about what you know is best for you, and you've just got to get out of your own way. It was a really good episode that really dived into it and he spoke much more eloquently than I just have on it, so I will link that episode in the show notes as well.

Janine Coney: 38:42

I think that's about discipline there as well, though Motivation and discipline are two very different things, and when it comes to setting goals which is a whole other podcast in itself you know if you can set a goal, but if you haven't got the motivation, you're not going to reach it. But also if you don't put the discipline in because we're all motivated to begin with, yes, it wanes, it keeps you going, motivation wanes.

Donna Eade: 39:04

Yeah yeah, a really good episode, really good episode. But thank you for that, janine. I will leave all of the links in the show notes. Guys, please do go over and follow Janine on her socials and connect with her, find out more about branding and definitely go and take a look at that visibility for £29, was it Yep price? So go and check that out and I will see you in the next one. Bye for now.