Overcoming Scarcity Mindset: Vivienne Joy on Transforming Self-Worth and Success | E255

What if your childhood beliefs are sabotaging your success today? In this episode of the Mindset in Action podcast, we explore the profound impact of the scarcity mindset with the insightful Vivian Joy. We uncover how deeply ingrained feelings of "I'm not enough" can manifest in various areas of our lives, from relationships to business decisions. Vivian shares her personal experiences, including how not being the first choice for a job early in her career left a lasting mark on her self-worth and financial outlook.

Listen as Vivian and I dissect the wide-reaching effects of scarcity thinking, not only on those who struggle with resources but also on individuals who seem to have plenty. From doubting our abilities at work to falling short in relationships, this limiting mindset can be pervasive and destructive. Yet, Vivian's journey of overcoming these beliefs shines a light on practical strategies to combat them. Whether you're grappling with self-doubt or aiming to boost your business performance, this episode is packed with actionable advice and empowering insights. Don't miss this chance to transform your mindset!

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Transcript

Speaker 1: 0:30

You're listening to the Mindset in Action podcast, the place to be to grow and streamline your business. I'm your host, donna Eade. Let's jump into the show. Welcome back to the podcast, everybody. I am so glad to have you here today for another conversation with the lovely Vivian Joy. Welcome back to the podcast, my lovely Hello. Thank you for having me once again. So today we are talking about another very common one that I see, and I know that you will see in your work as well, viv and that is the scarcity mindset, that fear that there is just not enough for me out there. Talk to us about the scarcity mindset. How does it show up? What does it do to us?

Speaker 2: 1:24

We've only got literally 10 minutes. Honestly, where to begin with this one? This is a massive set. Well, they all are massive subjects, so trying to shorten them. So you just hit the nail on the head beautifully, like the scarcity is a belief. There's not enough.

Speaker 2: 1:37

If we go deeper with that which, of course, is what I do it's the belief of I'm not enough that is the root of scarcity. Because if we believed we were enough ie, I was enough in a relationship. I'm going to get enough love. I'm enough in my business. I'm going to get enough reward for doing good stuff. I'm enough in my own life. I'm going to look after myself. So these are just a few elements and it's widespread in life. So what we're really saying is I'm not enough. That's what scarcity mindset is I can't do it, I'm not good enough, I haven't got the skill, I am not enough.

Speaker 2: 2:12

Sits at the back of it. Um, you know, you see lots of programs from coaches. It's about you're good enough and that's why because most things sit with that I'm not enough and we make decisions based on our childhood. Crazy, right. My seven year old is still running my 51 year old's business. Quite a lot of the time Go back to when I was seven years old and that girl didn't invite me to her party. Then I'm not good enough, I'm not nice enough, I'm not fun enough, whatever I chose to decide, of which there's typically no grounds for any evidence whatsoever. It's just we've created a whole set of beliefs around how good we are and how good enough we are in every element. If you think we grow that up into school, into school oh, I didn't pass that exam. Oh, actually, I passed it, but she got an A star and I got a C. Oh, I wasn't as good as her. She's better than me at that.

Speaker 2: 3:02

So this scarcity mindset sits at the base of with I'm not good enough. Oh, actually, I just remember when I one of my first jobs where and you're going to love this where, um, oh god, I mean I was young and I got offered a sales job. Um, because the girl they'd offered it to rejected it. Can you imagine what that did to me, because I wasn't their first choice. They also offered me a thousand pound less than they did her. So you can imagine what that did to my already shit money mindset, because my parents were compulsive gamblers. So I've got a lot around money mindset, scarcity, so. But I wanted the job and I was brilliant at the job and I made that year. I was with them. Count in as much as I made sure I got that pay rise, I made sure I got as much commission.

Speaker 2: 3:41

But I could have had the mindset of, oh, I'm just not really good enough and been crap at the job because you don't want a salesperson with scarcity mindset. It's not a good situation, there's not enough leads, there's not enough business out there, there's not enough people, I'm not doing enough marketing. And a scarcity sits at the base of everything. So money's get so it. So that's from us, from a young child. It also can come from our adult self. And please know that scarcity mindset exists not only in people with nothing, but typically with people that have got lots. Because what happens is and I know this for myself.

Speaker 2: 4:13

So I look back at my business when I first started it 22 years ago, really I had nothing to lose. So I didn't really have a scarcity mindset around it because A I didn't know what I didn't know. I didn't know anything and there was no one to teach me. When I started business, you know, the internet didn't exist barely. I was one of the first dot coms there were taught me how to do Facebook ads Facebook didn't even exist Google ads no one taught me anything. So luckily I didn't know what I didn't know, so I learned it all from the ground up. But what I did know is there wasn't a scarcity of people that needed what I was doing, so I was really quite fortunate. But there was a scarcity of support, there was a scarcity of help, but luckily I didn't have that mindset of I've got loads of stuff to lose Because, honestly, I didn't have that mindset of I've got loads of stuff to lose because, honestly, I didn't have anything to lose. I'd left a job that I didn't want to do anymore. I had money in the bank because I'd remortgaged my house, so I literally didn't have anything to lose.

Speaker 2: 5:04

The fast forward to now, you know, 20 odd years later, in my fourth business, I have got a scarcity mindset. It's quite different, because what I'm saying is, if I go to my next level which is what I coach people around, mainly what if I lose everything I've got? So it's really hard to lose the thought of losing your nice six-figure cushy business by doing something wrong, and I look at examples of this in history and you may or may not remember Gerald Ratner, that if you remember Ratner's on the high street, they were very low price jewelers. I don't know if you remember that one. No, they were, like you know, f hines and all the other jewelers. I can't remember the others, but they were the main one, gerald ratner, who's a brilliant public speaker, by the way, and he now has sales all online, so it was the best thing for him in the long run.

Speaker 2: 5:49

But he did a talk on the tv and he talked about how all his products were really basically shit that they mark up, they buy from wherever. So he basically said they're cheap things and we just mark it up. Can you imagine what that did? And they had like I mean, I can't believe you can't. They had like 4 000 stores. They were high street brands. They were like argos, essentially in their back in their day, um and so that literally wiped out his brand overnight. No one was buying that shit, were they no?

Speaker 1: 6:14

one was going to buy it?

Speaker 2: 6:15

Surprisingly no, and it was a death of his business. So the scarcity mindset for a successful business owner is more believe it or not, than the one that hasn't got the business, because the scarcity mindset of a new business owner is there's not enough people, there's not enough need, there's not enough leads. I'm not good enough. There's not enough people, there's not enough need, there's not enough leads, I'm not good enough. Whereas the scarcity mindset of a successful business, even only with a modicum success, ie managing to pay your rent is what if I make a move that changes that? What if I make a post out on social media? What if I send an email that turns my market off so that scarcity can ruin growth?

Speaker 2: 6:49

That can ruin growth at every single level. And that's the important of scarcity, and we also then think so there's not going to be enough. So if you didn't have enough in childhood, even if you've got a million pounds, you will still fear not having enough because unless you reset and reprint those mindset beliefs from childhood, they will still run the show. Like I said, you know, very often my seven-year-old and my 12-year-old are running my business at 51. It's not a good plan, but actually they're running everything. So unless we reset those beliefs that we created in younger lives or some of them are based on experience. By the way, you know your mother didn't buy you any birthday presents. Or you know you couldn't go to the school trips and you know I come from very working class background where that was the case I didn't go on the foreign trips. There was none of that, and I didn't have the latest, didn't even know what designer trainers were. In honesty, they never you know, never came into my world.

Speaker 2: 7:40

I'm not a poverty case, but my parents spent everything on gambling, because that's what they did Didn't mean they didn't love me. I always had enough food, but actually I grew up that actually it doesn't matter how much money you've got. You need more, because that was my parents mindset. You need more money to gamble, is what they were saying. So my brain still says wow, look at what you turned over this month. You still need more. My brain still does that. So scarcity mindset is the same, at whichever level. It basically means I haven't done enough, I'm not good enough, I am not enough. That is essentially. What is it? The luge?

Speaker 1: 8:13

I'll suggest wow, wow, that that's. That's a heavy one, guys, that is actually quite a heavy one. Yeah, breathe it out, breathe it out. And what I'm taking away from this, aside from the topic itself, is that all of these blocks hit us at different times and it's not like you fix it where you are and it's gone forever. New level, new devil, and those things creep back, creep back. So it's got to be something we're always hyper vigilant of. So, um, if scarcity mindset is something that you are struggling with, then Viv works with women who have that exact issue. In fact, she works with women who have lots of issues, me being one of them that's my job.

Speaker 2: 8:56

I love it right and the reason I love it so much. You know I'm not just a coach. You learn to be a coach and deciding to coach this, I've lived it. I love it because I've lived it. I remember it, I know it. Every time I help someone through it it's like I'm just helping a little version of me somewhere along the line. It's. You know it's not completely selfless what I do for a living and it keeps me where I am because otherwise we can slide backwards. It's so easy to not bother because it's true. You know business is really risky.

Speaker 2: 9:21

You know that fear of losing everything, fear of losing yourself, actually fear of losing your time, losing your relationships, when you put your all in, you know there's so much in scarcity. It's a huge, huge subject. But understanding what is going on for you, where your fear comes from because scarcity is a fear mindset as well, and actually I think it's important we have some of it, otherwise we become somebody else like that, not fear of having, you know, and I think that changes the dynamic and we're scared of that too. So having a bit of that, so we have to have fear. Fear is essential. We can't eradicate it, nor would we want to. We need to understand it and we need to coach ourselves through it, need to really help ourselves through the mire, the fears that come up through business, which are daily for most business owners, hourly for some and continuous for others. So, yeah, if you are one of those, definitely reach out to me and we'll understand what's driving it, because something's driving it. Some drive, something's driving it.

Speaker 2: 10:13

We talked about fear of sales in these episodes. You know the fear of changing from being an employee to being, you know, employed. We've talked about, you know, the all the different ways that fear not only triggers us but shows up, what we took, what we take action on. But actually this is where it starts. So, you know, we should have probably done this one first in the series, because where it starts it's that fear. Yeah, and if we work out that fear, we don't have fight, flight, freeze or please, we don't have problems with our identity. We can just deal with the base fear, which always comes from beliefs, which always comes from our perception of experiences, lived experiences, always, always, when somebody says something and we take it a certain way, someone tells us it's true, we believe it, it's all about the beliefs we set in our younger years, which is why um mindset reset coach, essentially, and deep structure nlp coach, because we can go in and reset those representations of experiences we had when we were younger and because you know yourself now.

Speaker 2: 11:09

If you look at what happened to you when you were seven, you know your seven-year-old was terrified. You know what to do. You know whatever, whatever that experience was, your adult does. Your adult looks at it and goes well, that girl saying that she didn't like your skirt, or whatever happened to you when you were seven, that has truly caused a lot of trauma in your life. Let me tell you now you just say to all I don't like yours, thanks, see you, I'm out of here, thanks, don't like. Yeah, your adult knows how to deal with these things but unfortunately, when we're kids we don't know how to deal with stuff and so our inner child sits inside us still not knowing how to deal with stuff, causing havoc with the outer world in our life got to get it sorted.

Speaker 1: 11:45

Brilliant. Thank you, viv. Thank you guys for joining us. All of Viv's links will be in the show notes. Come over and join her world and we will see you in the next one. Bye for now.